MORENO MOTO – THE NEW TM MOTORBIKE DEALER IN THE COZY ALPS
March 20, 2024
MORENO MOTO KICKS OFF A NEW TWO-STROKE MOTARD SEASON BY OPENING ITS DOORS TO THE MANY FANS OF THE PESARO-BASED MANUFACTURER
Susa has always been one of the most beautiful and fascinating “Gates of Italy”. Its territory, caressed by the Cottian Alps, has seen thousands of years of domination. History takes us back to the time of the Romans, the Celts and then the Franks, right up to the present day with the new generations who are moving forward on bread and pistons! It’s a people thirsty for mix, people who want to rev and drift on their 2-strokes (on the track, for God’s sake!): they are the “motardisti”, those for whom “age doesn’t count”, for whom “the desire to have fun on a motorcycle is the first thought of the day”.
TM has always been the amusement park for this group of motorcyclists, thanks to the SMR range of road bikes and the SMK/SMX models for track enthusiasts. The transalpine corridor that passes through Susa is undoubtedly one of the most popular areas for this type of motorbike, and it is here that TM Moto has opened its new dealership: Moreno Moto.
In addition to presenting the 2024 range, Moreno Moto also offers after-sales services and, in these first weeks of experience with the Pesaro manufacturer, has activated a free check-up service for TMs circulating in the area. Customers who own a TM can book a check-up at the Moreno Moto workshop and, for example, have the firmware of the electronic control unit updated free of charge!
Lello Tasca (TM Moto sales manager): There are several reasons for the decision to open a dealership in Susa. The size of TM’s fleet in this valley and the need to provide our customers with adequate local technical support were the reasons behind the initiative to open a new dealership. In addition, TM can count on the availability of an expert like Moreno Franzoni, a true icon for off-road enthusiasts in this beautiful area of Turin.
Moreno Franzoni (owner of the dealership): TM takes me back in time, it reminds me of my first motorcycles and the ‘mischief’ made on two wheels (sometimes even on one!). We are proud to start this collaboration, which also allows us to complete our commercial offer to off-roaders. Susa is a real crossroads of passionate riders and many of them have a TM. We are happy to be their “handy” point of reference.